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Project details

Client: Cellarhand Wine Distributors

Collaborators: Ignite Online (Development) / Peter Tarasiuk Photography

Deliverables: Branding, Art Direction, IA, UX Design

CellarHand is a Melbourne-based fine-wine importer and wholesale distributor, with a portfolio featuring some of the most sought-after estates in Germany, Austria, France and Italy, as well some of the greatest producers from Australia and New Zealand.

Having been in the industry since 1993, Cellarhand were in need of a restructure of their core branding and to also introduce a new digital experince for the brand and business.

A Collaboration

A Collaboration—

Working directly with the company's founders Patrick & Virginia Walsh, we received great insight into the humble beginnings of Cellarhand and their passion for the industry.



Having a conscious and considered approach allowed us to design and build their brand across print and digital platforms which showcased the extent of their knowledge of wine and their product range. It also allowed us to focus on the producers who make the products. We created a website where these diverse yet important sectors work together to showcase their outstanding service and products.


Main Deliverables—

Strategy Messaging Branding Identity Design Web Design Marketing Collateral


Level 1, 235
Brunswick Street,

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