Athletic Club Brewery
Client: Athletic Club Brewery
Collaborators: Peter Tarasiuk (Photography) , Stuart Crumpler (Fabrication), Robert Young Signs (Livery)
Deliverables: Branding, Identity, Art Direction, Packaging
Located in the centre of Ballarat, Athletic Club Brewery (ACB) is a family owned small batch brewery. Boasting an eclectic range of beer, their aim is to give you a taste of Ballarat you won’t soon forget.
Having the name already locked down, it was our role to create a memorable brand which paid homage to the great sporting clubs of yesteryear. Working directly with the founder Peter Parry & Sons we created custom typography to form the basis of the main mark and carry the branding.
Like all clubs, they required a united visual which was to be indistinguishable. We provided a range of identity lock-ups which are used across the various brand touchpoints, right down to the bottle caps, the brand needed to be distinct.
We teamed up with our good friends at Robert Young Signs to roll out the laser cut lettering for the signage along with a hand painted version of custom brand typography.